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Hello, and welcome to my blog. I am currently studying Media Studies at Ilkley Grammar School at A2 level and this blog will show you everything that I will be looking at this year. Each blog post will be like a piece of work that can be looked at individually. I hope you enjoy looking at my blog as I enjoy posting on it.

Tuesday, 25 October 2011

The very good and the very very bad - HH

Good Music Video: Bad Romance – Lady Gaga
I believe this video is one of the best videos ever created. It includes almost every aspect that makes a music video great. Examples include great shot variety, all three of Goodwin’s three types, Mise-en-scene, editing and much more.

Bad Romance was released in October of 2009 and reportedly had a million dollar budget.

The video contains controversy, strange ideas and a symbolic plot, which has been complimented by critics. These include Gaga being drugged by supermodels and sold as a sex slave to the Russian mafia. To read more about the ideas behind the music video please visit my blog post deconstructing this video. http://hattiesmusicvideo.blogspot.com/2011/08/bad-romance-lady-gaga.html

The song has sold 9.7 million copies worldwide in 2010. Gaga also received a Grammy award for Best Female Pop Vocal Performance. The music video was nominated for 10 awards at MTVs 2010 music video awards of which the video won seven, including Music video of the year.

The video received positive responses for its artistic treatment and visual imagery. It is obvious from the eccentric Mise-en-scene that a lot of the videos budget went on costume and props.

Gaga confirmed that the directed of the video was Francis Lawrence. Gaga said that she was impressed with the final version and that she could never have put her ideas together as well as he could. She quoted:

I wanted somebody with a tremendous understanding of how to make a pop video, because my biggest challenge working with directors is that I am the director and I write the treatments and I get the fashion and I decide what it's about and it's very hard to find directors that will relinquish any sort of input from the artist. [...] But Francis and I worked together. [...] It was collaborative. He's a really pop video director and a filmmaker. He did I Am Legend and I'm a huge Will Smith fan, so I knew he could execute the video in a way that I could give him all my weirdest, most psychotic ideas, [...] But it would come across to and be relevant to the public. Source - http://en.wikipedia.org/wiki/Bad_Romance#Music_video

Bad Romance music video

Bad music video: Friday – Rebecca Black

Friday by Rebecca Black was released in March of 2011. The ‘music video’ was produced and directed by Clarence Jey and Patrice Wilson. The budget has not been confirmed, but is obviously very low and has a similar look as the recent cheap Disney music videos made to date.

The song became a viral hit due to the criticism of the song’s lyrics, the use of Auto-tune on the singer’s vocals and the content of the video. On June the 16th the video was removed from YouTube due to copyright claims from Black. The video received more than 167 million views, and had over 3.1 million "dislikes" (87% of total ratings) from YouTube users. The comments on the video, which were mostly negative, were disabled in May 2011.

The music video content is very poor and includes a minimal array of shot types, mise-en scene and props. The video also includes very lazy editing such as poor special effects and a lot of continuous editing with very little cuts.

Friday ‘music video’

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