Artist: Katy Perry
Year of release: 2010
Director: Matthew Cullen
Genre: electro pop
Characteristics: Quirky, sexy, colourful, wigs, sweetie inspired, bright, candy, plastic.
Relationship between lyrics and visuals: The song is about the life of
Relationship between music and visuals: the music to the song is very upbeat, girly, pop and simple. This sickly sweet music is matched perfectly with the music video of Katy Perry running around a candy land, dressed in a candy costume, trying to save her friends who are captured by candy. The song slows down a pace as Katy starts saving her candy wearing friends, and then speeds up again when she has found them all.
Close up of artist: there are many close-ups of Katy showing her bright, colourful and heavily made-up appearance, then a lot of medium close-ups showing of her and the backup dancer’s costumes. The costumes to the music video are all inspired by sweets and are seen as childish and innocent, but are also provocative and revealing to attract male attention.
Designs: Will Cotton originally designed and drew the idea of a women lying in cotton candy clouds. Katy Perry then used this idea for her music video, and also for the design for her font cover of her album.
Narrative based: Katy Perry is trapped inside a candy board game, and is being controlled by Snoop Dog, who is the player of the game. Katy is walking around this candy world and has to save the girls trapped in the land by the candy to compete the game. Girls are trapped within jelly, bubble gum balls, and chocolate wrappers. When Katy has saved all the girls she must defeat Snoop Dog and his army of evil gummy bears. In the end she does so, and the