Artist: Britney SpearsYear of release: 2008
Director: Joseph Kahn
Genre: pop, electro pop
Characteristics: Britney playing different characters. Wigs, costumes and locations.
Relationship between lyrics and visuals: the chorus is sung by Britney, she sings about a man who womanizes lots of women. The video reflects this by having Britney dressed differently in each scene, portraying lots of different women in different situations flirting with the same man. Britney sings about the same womanising man throughout the whole song. The video has a protagonist male character, who is used in every scene and so is meant to be portraying the womanizing man who Britney is singing about.
Relationship between music and visuals: the song begins with a siren playing which essentially means danger. This noise is matched with Britney lying naked in a sauna, which links to the two together that Britney has an element of danger. The video then jumps to another scene and the beat is quite slow, the music still has a siren sounding quietly in the background, whilst Britney moves her hips in time to the beat of the song. The siren plays quite loudly in the background through the rest of the song. This signals danger and is matched in the video with the different characters of Britney flirting and provocatively dancing with the male.
Close up of artist: there are many close ups of Britney in this music video with are mainly just beauty shots of the singer focusing on her face. There are also close ups of Britney’s body which are purposely for the male gaze.
Performance based: this video is mainly performance based as it just involves Britney and her different characters seducing the same man from each scene. The video focuses on Britney sexy and provocative behaviour and her dancing and outfits are performance based only.
Youtube hits: 83 million