Thursday, 9 February 2012
Wednesday, 8 February 2012
Tuesday, 7 February 2012
Narrative aspect to music video
As the majority of mine and Faye’s music video is performance we have decided to add a narrative aspect to the club scene at the end of the video. The girls will be dancing in a club and each of them in turn will leave the group to see the same boy. If will be shot different, for example with one girl going outside to meet him, one girl will receive a text, the other will be looking at their watch. The girls will each be shot obviously being distracted from the group activities in some way or another. Eventually the male character enters the club to find he is dating the same five friends and the girls realise they have been seeing the same person. A range of close-ups and medium shots of the characters would be appropriate to use in this scene.
Tuesday, 31 January 2012
Pop video directors
Syndrome entertainment is a company that designs and directs all sorts of different music videos within different genres. They are a well-known company and have produced music videos for world famous artists such as Eminem, The black eyed peas and Chris Brown.
Famous pop bands Syndrome Entertainment have created music videos for include The Saturdays, JLS, The black eyed peas. They created the video Notorious for the girl band The Saturdays which has heavily influenced my own music video. During the club scene to the video the screen is slit into different sections showing different clips. This is what I intend to do in my club scene. 
http://www.syndromestudio.com/directing.html
These commercials show similarities to the pop genre as they are glamorous with bright lighting and focus on selling their product to enhance a person’s beauty. The pop genre focuses on the beauty of the artists to try to influence their audience. For teenagers they want to be as glamorous as the artist, whilst men are attracted to the artist, and so watch their videos.
Phil Griffin if a famous music video director who has worked alongside Girls Aloud as well as other famous artists. He has directed the Girls Aloud music videos Sound of the underground, No good advice and life gets cold. He has also directed music videos for other artists such as the late Amy Winehouse, Adele and Kings of Leon.
Griffin is also known for his photography, documentaries and commercials. His photography includes portraits of pop artists including Britney Spears and Mutya from Sugababes. Griffins’ commercials are focused mainly around the cosmetic and beauty industry, including Max Factor make-up products, Clairol hair products and GHD hair commercials.These commercials show similarities to the pop genre as they are glamorous with bright lighting and focus on selling their product to enhance a person’s beauty. The pop genre focuses on the beauty of the artists to try to influence their audience. For teenagers they want to be as glamorous as the artist, whilst men are attracted to the artist, and so watch their videos.
Key features of pop music videos
Pop genre music videos always highlight the youthfulness, attractiveness and what an ideal person is supposed to look like in the artist. Bright lighting is used in the videos to highlight the artist’s facial features and to make them look more attractive by removing blemishes etc. Look at my post on lighting in pop music videos for more information at http://hattiesmusicvideo.blogspot.com/2011/12/lighting-of-music-videos.html
Pop artists usually wear tight, revealing and provocative clothing in their music videos to gain male attention as well as still appealing to their target audience. The music videos focus heavily on the singers and their performance compared to the rock genre which tends to focus on the instruments played.
Musicologists often identify the following characteristics as typical of the pop music genre:
· an aim of appealing to a general audience, rather than to a particular sub-culture or ideology.
· an emphasis on craftsmanship rather than formal artistic qualities.
· an emphasis on recording, production, and technology, over live performance.
· a tendency to reflect existing trends rather than progressive developments.
· much pop music is intended to encourage dancing, or it uses dance-oriented beats or rhythms.
The shots of the pop music videos tend to be quick and sharp usually to fit the beat of the music. They don’t tend to use continues shots as the large range of angles and shot differences tends to suit the audience and music better.
Meet the Girl Band
Ella – (Cheryl) Colour: Pink
The girly and slightly prissy member of the group wears a large amount of pink including a necklace that has the Barbie logo on it. This suggests that she is very feminine and youthful. She is the more moody member of the group. We have included shots of her looking unhappy at the sleepover scene when she is woken up and hit with pillows.
Luisa is the sexier member of the group, wearing provocative clothing and dark, heavy makeup. In a particular scene she wears tight sequin leggings with an unbuttoned blazer. This would be seen as not appropriate for our genre, however a large percentage of artists aimed at a tweenage/teenage audience have outfits/ lack of clothing being displayed in their music videos. E.g. Katy Perry, Britney Spears. Luisa is a more daring and cheeky member of the group provoking her friends and causing chaos within the group.
Lily- (Kimberley) Colour: Green
The sweet and innocent member of the group wears minimal amounts of makeup. Lily has a country style with checked skirts, denim shorts and cowboy boots. She is a very friendly character and is constantly smiling and dancing and having a good time. She is much more forgiving than her best friend Ella and shrugs of any mischief that happens with group of girls.
Kate- (Sarah) Colour: Blue
The cute and sweet member of the girl band is petite with long, curly hair and is constantly smiling. She takes on the role as the little girl of the group as she still sleeps with her teddy etc. She is a lot smaller than the rest of the girls and is seen as the little sister and is sometimes bullied because of this. She is cheeky and is always involved with the activities taking place, she is very confident and wears a girly, glittery crop top and skinny jeans.
Molly- (Nicole) Colour: Red
Is another sweet member of the girl band but also has a mischievous side to her, often influenced by Luisa. She wears a 60s type of style with large, puffy skirts, long pearl necklaces and red lipstick. She has jet black hair with pale skin which also suits the 60s look. She is a confident member of the band and along with Luisa has a cheeky side to her that likes to cause mayhem.
Friday, 27 January 2012
Discovering Photoshop tools
Photoshop elements is a program that I have used in the past for IT lessons at compulsive level (year 7-9), but never really experimented fully with. By creating my practise Digipak I have learnt a number of useful tools to enhance photographs and design.
These include:
· The crop tool, a relatively simple function which resizes a photograph or image to fit the requirements necessary. · The cloning tool, which simple clones an image selected. I have used this to remove a mirror from a background of a photo, by covering the mirror with a colour similar to the background surrounding it.
· The red eye remover tool, has been very helpful and effective by removing the red eyes of someone in a photo created by the flash of the camera.
· The type tool, has also been useful by creating the text added to the Digipak. This includes the Digipak title, song listing and company information.
· The shape tool, has allowed me to create what looks like an added sticker to the Digipak which is commonly found. Cutting out a circle of a section of the front cover and writing in it, gives this effect.
Other aspects of Photoshop include the layering options, which allow a person to add multiple images onto one document. The tint tool has also allowed me and Faye to change the tint of the girl’s photos so they have their own colour as originally planned. I haven’t explored the advance parts to Photoshop, and have mostly stuck to the simple tool. For the final design of me and Faye’s’ Digipak we hope to use more complex tools to get more professional effects.
Sunday, 22 January 2012
Monday, 2 January 2012
Friday, 9 December 2011
Snow scene problem
Unfortunately due to Yorkshire not having a freezing cold winter as predicted, the degree in temperature has not been cold enough for it to snow. This leaves us in an awkward position as one of the scenes in our music video was to be filmed in the snow. Nearly every year it snows in Yorkshire in the winter, however due to our luck of predicting a snow scene it has not snowed. Faye and I will have to re-think this scene perhaps doing a raining scene with umbrellas instead.
We still hold out for snow in January.
Pointer Sisters original vid
The Pointer Sisters were the original girl band in 1983 to create the song Jump (for my love). The song was released prior to the 1984 Summer Olympics games, the song's video featured footage of athletes competing in track and field events. The song was the second of four Billboard Hot 100 top 10 singles in a row for the sisters in 1984; it peaked at #3 in July. It also appeared on Billboard's Adult Contemporary chart and reached the Top 10 in the UK, peaking at number six. The song also netted the group a Grammy Award for Best Pop Performance by a Duo or Group with Vocal in 1985.
The song sang by the Pointer Sisters is the original and the music video was seen as quite visually impressive for the 80s. However I believe Girls Aloud gave the song a more modern factor which works better with the music video I wish to create and the vocals match the age of the group members a lot better.
Pop group reunions
Recently past pop group S Club 7 have been rumoured to be back for a reunion in 2012, and the pop group Steps have already formed a reunion and are touring the UK. The group steps have recently announced that they are continuing to embark on their tour in 2012. All seven members of S Club 7 are hoping to reform after seeing how successful Steps reunion has been. Their representatives are trying to agree a deal with Simon Fuller, who still owns the S Club brand.
Seeing these former pop groups reunite and the success of the Spice Girls reunite in 2007, other former groups are hoping to come back together in the present day. It is already rumoured that the girl band Girls Aloud have decided to plan a reunion tour in the back end of 2012. This will be a great chance for the girl band to promote there already produced albums and to earn even more cash with advertisements and promotions etc.
Thursday, 8 December 2011
Wednesday, 7 December 2011
Lighting of pop music videos
The pop music video is notorious for the glamouress full beam bright lights which make the artists look flawless. My music video three out of five scenes are inside. I hope to borrow two set lights from my schools art department so I can get the bright light effect in the scenes. These lights will hopefully brighten the group member’s faces and also brighten the set. The lights being shone on the girls faces during medium close ups will make their skin pale and flawless, other pop artists us this lights such as Britney Spears or Katy Perry.
I also hope to lighten the scenes in editing to make them even brighter and as similar to pop music videos as I can.
Preperation for music video
The 200 balloons will be inflated on the day and placed on top of each other in a small room. I wanted to hopefully borrow large studio lights to light the room. I will film each member of the band playing in the room full of balloons. As the balloons will be in a small room they will be piled on top of each other hopefully up to the artists wastes. I will also have one member of the band bursting a balloon full of glitter which will be put into slow motion.
I have acquired three large bottles of glitter two of blue and one of red. I think having a member of the band blowing the glitter into the camera would look visually very interesting. I think a close up of the falling glitter would also look great and be appropriate to the pop vibe of the music video.
Both. Other Girls Aloud music videos
Girls Aloud, as one of the top and well known girl bands ever have over 200 songs! There are many to choose from but the one that stood out to me was the song Jump - this is the track we are using in our project although I am taking a cheeky little look at other music videos they have produced and why we did not choose the track to them...
Whole lotta history
This song is very slow, we did not want this slow, romantic gesture as it is not that well known and we wanted to make a fun exciting music video! The original video to this is very 'lovey dovey' which is good as it suits the lyrics, as each girl, unlike the other videos have worked on are more upbeat and fun video. This video shows the girls of the band looking miserable, obviously to go with the lyrics but it is not a denotation we need to be inspired by.
Sound of the underground
This song was released in 2003. The chorus ‘sound of the underground’ is the main aspect to the music video, as the band members all sing in a grotty underground train station. The metal cage the band members are singing in throughout the music video also portrays the dull, dark and neglected area the underground train station is. ‘waters running in the wrong direction’ lyric is portrayed in the music video through water dripping off a dirty light bulb in reverse from the underground station.
The song starts with electric guitars and then the tempo and the beat increases, and becomes more sharp and edgy. The visuals to the music video match up to the sharp and fast beat of the song as the band members are collectively singing in what appears a dark and dreary cage in a underground tunnel. The drum beat slows down whilst the girls sing the verses around different parts of the underground and the beat then picks up again when they sing the chorus in their cage.
This song is as upbeat as the song Jump, but Faye and I thought that Jump would have more relation to the band characters we wanted to use. We also thought the song would be more fun to remake as there were more ideas we could use for this song compared to Sound of the Underground.
This song is as upbeat as the song Jump, but Faye and I thought that Jump would have more relation to the band characters we wanted to use. We also thought the song would be more fun to remake as there were more ideas we could use for this song compared to Sound of the Underground.
Sean Kingston music video ideas
The Sean Kingston music video has interesting editing and light effects that I wanted to use as aspects to my video. The first idea was that of the balloon filled with glitter popping, and edited with slow motion. Faye and I have tried this idea twice, one with a large amount of glitter, and the other with no so much. The results can been seen on our sample footage behind the scenes
http://hattiesmusicvideo.blogspot.com/2011/11/sample-footage-no1.html
http://hattiesmusicvideo.blogspot.com/2011/11/sample-footage-no1.html
The video also includes a thin blue light edited across the clips on medium close ups of Sean. In the club scene I think an effect of a light edited on would give a really great effect as it would appear that the club had more lights and would create greater visuals that the club was more active.
To see my deconstruction of this music video visit my blog post
Tuesday, 6 December 2011
Hit the lights music video ideas
Hit the lights by Selena Gomez has a great music video that really inspired me for the production of my own music video. The large balloons bursting and Selena dancing in the room filled with pink balloons encouraged my desire to work with balloons in certain scenes of my music video. I have recently purchased 100 balloons which I intend to use on the sleepover scene of the music video. Slowing down footage of balloons floating and bursting really gives a good effect in music videos and along with the feathers I also intend to use the whole vibe to the music video will have a pop video look to it.
The song Jump that I am using for my video has some fast pace beats in the chorus and so I intend to use multiple jump cuts from different scenes such as the singers from my girl band dancing in a room of balloons and feathers. The music video for hit the lights, does this very well. I think that changing the colouring of the different shots in editing would also have a great effect.
I am also going to use multiple layering over some of the balloon scenes to give the scenes an artistic vibe. I was hoping to use either glitter, shots of feathers falling or popping balloons.
Monday, 5 December 2011
Charity shop scene
For one specific scene in our music video we are hoping to film in a charity shop, where the five different girls try on unusual outfits and costumes. I want this scene to be similar to one in the film Wild Child released in 2008 directed by Nick Moore. The scene consists of five girls looking for and trying on different clothes to buy for a party they are attending. There are a variety of transitions and shot types that make this scene look interesting. I wish to do my own rendition of the scene whilst trying out similar transitions that may work with my own music video.
These pictures show some of the camera angles and edited transitions that I wish to try and replicate.
Friday, 2 December 2011
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