The key primary audience for Girls Aloud is around the age
of 13-22. This is a similar age group for other girl and boy band audiences.
The artists tend to focus more of the teenage audience to sell their songs as
well as other merchandise. Girls Aloud have branched out to selling merchandise
such as cosmetics, their own false eyelash range and hair products. They have
also done advertisements for KitKat and Nintendo. All of these products are all
aimed at a younger female audience which condones the idea that they advertise
themselves to a younger audience of around 15-24. Similar artists who share the
same target audience include Katy Perry and Britney Spears who tend to adapt a
sweet and cute looking image, but also wear provocative clothing to attract
their male audience. Girls Aloud does have male audience that needs to be taken
into consideration, however it is not in the majority percentage of audience.
Girls Aloud secondary audience is aimed at a tweenage
audience of around 10-12 years old. This age group tends to look up to the
artists and sees them as role models, wanting to be like them, act like them,
dress like them etc. It is clear from tweenage girl magazines such as Bliss and
Shout that artists such as The Saturdays, Rihanna, Katy Perry etc, are heavily
advertised with posters being promoted and their everyday lives and celebrity
lifestyle also being a focus point to the selling of the artists. Girl groups
such as Girls Aloud have an added pressure of being role models to this
particular audience as they can be seriously criticised if their image is seen
as inappropriate to the younger audience.
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ReplyDeletebadly need some research on whether this is accurate: simple vid task - see past egs + ideas linked on my blog, eg eval posts
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