A2 Brief and Markscheme

The brief:

A promotion package for the release of an album, to include a music promo video, together with two of the following options:

1.   A cover for its release as a digipak (CD/DVD package);

2.   A magazine advertisement for the digipak (CD/DVD package).

Assessment Criteria:

Research and planning – 20%                                                           Production – 60%


             Music video – 40%

                 Digipak – 10%


            Digipak mag ad – 10%




Evaluation – 20%